How India’s creator economy is shaping Hollyland’s next move
India’s marketing landscape has been significantly altered due to the emergence of creators. This community has reimagined how India communicates and even does business. A report, ‘From Content to Commerce: Mapping India’s Creator Economy’, by BCG notes that creators are now influencing over $350 billion in annual spending – a figure anticipated to exceed $1 trillion by 2030.
A diverse content ecosystem has emerged because of a digitally engaged population, the growth of digital platforms, and easy internet access. Content creation is no longer just a side hustle, with creators, filmmakers, streamers and media professionals eyeing this line of work.
