Add to cart, courtesy AI

For nearly a century, the Indian shopper was won through noise. The biggest hoarding on Linking Road, the catchiest radio jingle, the celebrity endorsement during a cricket match, or the sponsored listing at the top of a shopping app all influenced what eventually landed in our shopping carts. Advertising was never just a business function. It shaped what we noticed, what we trusted and, ultimately, what we bought. That familiar world is now beginning to change, and artificial intelligence is quietly leading the shift.