Paytm expands Digital Gold play with CaratLane jewellery tie-up, targets new commerce use case

New Delhi [India], September 4 (ANI): Paytm is expanding the commercial use cases for its Digital Gold offering by partnering with CaratLane to enable users to purchase jewellery through its platform, a move that could deepen engagement with its precious-metals user base while giving the jewellery retailer access to another digital distribution channel.

Under the partnership, users can browse and purchase CaratLane jewellery directly through the Paytm app and redeem their accumulated Paytm Digital Gold towards the purchase. The balance, if any, can be paid through Paytm UPI, credit or debit cards, net banking or other available payment options.