‘55-inch TVs are now the mainstream size in the market’: Hisense India CEO
India’s smart TV market is becoming more premium, with consumers increasingly choosing ultra-large-screen TVs in the 75-inch-and-above range, as the market mirrors trends seen in other categories such as smartphones and laptops.
“In India, we are focusing primarily on customers who prefer larger screens. In the premium segment, whether it is RGB, Mini LED, or larger screen sizes, this market will continue to grow for us,” Hisense India CEO Pankaj Rana told financialexpress.com in an interview on the sidelines of the opening of the company’s India headquarters and an experiential store in Gurugram.
