Sony Pictures Networks India forays into Tamil GEC with Sony Vizha
Sony Pictures Networks India (SPNI) on Saturday unveiled the name and identity of its new Tamil general entertainment channel, Sony VIZHA. The launch marks the formal entry of the media & entertainment conglomorate’s formal entry into one of the largest general entertainment market in south India, currently dominated by home-grown Sun TV Network and players like Star Vijay and ZEE Tamil.
The Sony VIZHA channel will be launched in October. The channel will bring together original fiction, global reality formats, movies and tentpole entertainment across television and digital, designed to feel intimate to Tamil households and expansive in its overall ambition.
