Centre lifts 12-minute ad duration cap for TV channels, cites changing broadcast landscape
NEW DELHI: The government has removed the 12-minute advertisement duration cap for television channels.
The advertisement duration cap for television was introduced in 2006 under the Cable Television Networks Rules, 1994. Since then, the television broadcasting sector has undergone significant changes. In 2006, there were only 62 television channels, compared with more than 900 at present.
