Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interest
Star Plus is making a calculated return to premium non-fiction programming after years of focusing largely on fiction, as India’s broadcasters increasingly invest in unscripted formats to broaden audiences, deepen engagement and create new advertising opportunities.
The Hindi general entertainment channel, owned by JioStar, has launched India Ke Top 1%, a family quiz show hosted by actor Anil Kapoor. The launch marks Star Plus’ first major non-fiction offering in several years and signals a broader strategic shift toward premium entertainment formats.
