Broadcasters, streamers step up investment in premium non-fiction content

India’s broadcasters and streaming platforms are ramping up investment in premium non-fiction offerings, betting on reality, comedy and other unscripted formats to attract viewers, build long-running franchises and drive engagement across television and digital platforms.

While reality programming has long been a television staple, broadcasters and streamers are now significantly increasing investment in premium unscripted formats, as competition for viewers intensifies and companies look to build scalable entertainment franchises.