Pick n Pay launches AI grocery shopping assistant in South Africa
South African retailer Pick n Pay on Thursday launched an artificial intelligence-powered shopping assistant that helps customers build grocery orders using voice, text or photos instead of searching for products manually.
The move is part of a drive by South Africa’s second-biggest retailer by revenue to strengthen its online offering as it pursues a turnaround after years of weak trading and market share losses to larger rival Shoprite.
Shoprite’s Checkers Sixty60 platform dominates South Africa’s fast-growing on-demand grocery market, pushing rivals to invest heavily in digital tools and services.
