Tourism ministry ropes in Google to promote Indian destinations
The Ministry of Tourism on Tuesday partnered with Google India to strengthen the digital promotion of Indian tourism destinations using AI and data-driven insights, even as a new NITI Aayog report warned that attracting more travellers alone will not be enough unless India rapidly expands tourism infrastructure and eases regulations for investors.
The ministry signed a memorandum of understanding (MoU) with Google India to leverage digital technologies, AI, travel trends and consumer insights to promote Indian destinations among domestic and international travellers.
