AssetPlus Launches AI Assist, Designed Around How MFDs Actually Work
Chennai (Tamil Nadu) [India], June 26: AssetPlus announced the launch of AI Assist, an AI capability designed to help Mutual Fund Distributors (MFDs) work faster, reduce routine effort, and serve clients with greater consistency.
The launch comes at a time when AI adoption among MFDs is accelerating rapidly. Based on internal polling during AssetPlus Partner Prestige events held across the country, 82% of participating partners reported using AI frequently or heavily in their work. Yet only 14% believed AI could independently manage client portfolios today, highlighting an important reality: MFDs are ready to use AI, but not to hand over client judgement to AI.
