FIFA World Cup 2026 opening weekend draws 100 million viewers across Zee platforms
Mumbai: FIFA World Cup 2026 recorded over 100 million viewers across Zee Entertainment Enterprises’ digital, television and social media platforms during the opening weekend of the tournament, according to company data.
The company said its streaming platform Zee5 garnered around six million viewers between 11 and 14 June, excluding engagement from the Germany versus Curaçao match aired after midnight. Average engagement per viewer for live matches, including the inaugural ceremony, stood at over 190 minutes during the period.
