Zee hits 48-week TV share high on Hindi, regional gains
Zee Entertainment Enterprises Ltd said its linear television network touched a 48-week high market share of 18.6% in Week 22 of 2026 in urban India (15+), aided by gains in its Hindi channels and regional language markets.
The company said the share was up 120 basis points from the previous quarter, driven primarily by Zee TV and Zee Cinema. Zee TV remained the primetime leader in the Hindi-speaking market for 17 consecutive weeks, while Zee Cinema recorded 27% viewership growth in Week 22, helped by television premieres of films including Akhanda 2 – Thaandavam, Kishkindhapuri and Dil Madharaasi.
