Zee appoints Tejkarran Singh Bajaj as Zee5 India business head

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India as the media company sharpens its focus on scaling its digital business and strengthening monetisation.

Bajaj will lead the streaming platform’s strategy across content, consumer engagement, partnerships and revenue growth, ZEEL said in a statement on Monday. He will be based in Mumbai and report to Amit Goenka, president for digital businesses and platforms, international linear business, enterprise technology, and broadcast operations and engineering.

He will also spearhead innovation and AI-led initiatives for the platform as Zee looks to strengthen its digital capabilities.