Meet Craig Federighi: Apple executive who changed iOS for good and is powering company’s next big AI moves

When people think of Apple, the name that usually comes to mind is that of CEO Tim Cook. But if you have watched Apple’s annual WWDC events over the years, there’s another familiar face you have probably seen just as often.

That person is Craig Federighi, Apple’s software chief and one of the company’s most recognisable executives. Whether it’s unveiling a major iOS update, introducing new Mac features or demonstrating Apple’s latest software innovations, Federighi has become a central figure in Apple’s presentations.