Meta enters enterprise AI race with business agent that books appointments, closes sales

Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.

Announced at the company’s WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling “agentic” capabilities in which the assistant can take actions like booking calendar appointments and closing sales on behalf of businesses.