UK publishers get new shield from Google AI search as CMA backs content controls

News publishers in Britain will have the option to block their content from appearing in Google’s artificial intelligence search results, the Competition and Markets Authority (CMA) has announced. The feature is being trialled in the UK before rolling it out to “website owners globally”.

The competition regulator said the changes would “put publishers, like news organisations, in a stronger position to negotiate content deals with Google”. Google will also need to ensure that publisher content is “properly attributed, using clear links”, in AI‑generated search results.