India gets its first AI music company, but there’s a catch

India’s first AI-powered music company PaRa Music launched on Tuesday, offering a model designed to help original Indian music reach larger audiences across the country and worldwide, but does not create its own music.

The music venture combines human-created music with proprietary AI-led market intelligence to guide catalogue development, distribution, and monetisation of music. It is backed by a funding from a consortium of angel and institutional investors led by Apollo Growth Capital and plans to build a catalogue of 40,000 songs over the next four years across film and non-film music, spanning Hindi and regional languages.