YouTube rolls out ‘more visible’ AI labels: What to look for on videos and Shorts and its meaning for users

YouTube is rolling out ‘more visible’ and simplified disclosure labels for AI generated or altered content as as part of its efforts to increase transparency. The update shifts these disclaimers directly into the spotlight, placing them right under the video player for long-form clips and as a visual overlay on Shorts. The change marks a pivot from YouTube’s previous strategy, moving away from hiding disclosures in descriptions to ensuring that viewers get the context they need at a single glance.

Where the new AI labels will appear