Global firms bring more work in-house at India hubs on AI boost
Global companies are bringing more work in-house at their India cost centres as AI boosts productivity and reduces reliance on outsourcing partners, executives at a Reuters summit in Bengaluru said.
The shift reflects a structural change in how multinationals use their India operations, moving beyond cost-focused support roles to centres that own core functions such as engineering, product development and analytics.
At Daimler Truck’s Bengaluru hub, the company is bringing development of core software and performance-critical algorithms in-house, said Radhakrishnan Kodakkal, head of its innovation centre in India.
