Google rewrites Search | Battle for online discovery moves beyond traditional links
The modern internet was built around one behaviour: typing queries into Google Search. That model is now being rewritten by Google itself. At its latest I/O developer conference, the company unveiled what it described as the biggest overhaul of Search in 25 years, transforming the search engine into a conversational, AI-powered assistant driven by Gemini. The announcements signal a shift away from traditional search toward a broader ecosystem of AI agents capable of handling everyday consumer tasks across products people already use daily.
