Adobe launches AI suite for corporate clients as competition heats up

Adobe launched a suite of artificial intelligence tools on Monday to help corporate clients automate and personalize digital marketing functions, in a bid to fend off competition from autonomous tools ‌offered ⁠by startups ⁠such as Anthropic.

A selloff in software stocks, sparked by the rise of AI tools that can automate a growing number of human tasks, is pressuring firms like Adobe and its peers, as investors weigh ⁠the threat ‌from offerings by Anthropic and OpenAI.

Shares of Adobe were up 2.2% ⁠in morning trading. As of last ​close, the stock has fallen about ​30% so far this year.