Quick commerce turning to reset lane as profit push tempers growth metrics

After several quarters of breakneck expansion, quick commerce majors Blinkit and Instamart are expected to report moderation in growth in the January-March quarter, as they sharpen focus on margin improvement and profitability, analysts and industry executives said.

The expected slowdown comes alongside intensifying competition, with Amazon and Flipkart stepping up their presence in the segment. Rival Zepto, which is targeting a June-July listing, is also increasingly emphasising profitability in its pitch to public market investors, ET reported on April 14.