Google says Gemini blocked or removed over 8.3 billion ads globally, 483.7 million in India last year

Google has revealed that Gemini has helped the company in a massive cleanup of the digital advertising space last year, removing over 8.3 billion ads globally. According to the tech giant, during the crackdown in India, its latest AI technology blocked or removed 483.7 million policy-violating advertisements. Google announced these figures in the company’s annual safety report, which highlights a shift in the battle against digital scammers.

In 2025, Google’s safety teams utilised Gemini to analyse hundreds of billions of signals, ranging from account age to complex behavioral patterns. This allowed the system to catch 99% of bad ads before they were ever seen by a user, the company said.