India’s microdrama market braces for new wave of competition

Mumbai: India’s microdrama space, already drawing more than 100 million viewers, is set for disruption as large streaming players enter a segment long dominated by independents such as Kuku TV.

JioStar is preparing to launch Tadka on JioHotstar, with plans to offer around 1,000 micro shows spanning multiple genres and languages. Until recently, Zee Entertainment Enterprises was the only major broadcaster in this segment through Bullet, but competition has now intensified with Amazon MX Player’s Fatafat also entering the space.

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030.