India gets its first data-backed microdrama studio as Pratilipi launches Double Tap Films
Pratilipi on Thursday launched Double Tap Films, positioning it as India’s first data-backed microdrama studio as it looks to tap into the fast-growing short-form video segment.
The studio will produce vertical-first microdramas built on audience insights drawn from Pratilipi’s ecosystem of over 20 million stories, aligning content with mobile-first consumption trends.
Double Tap Films will leverage a pipeline of user-validated intellectual property from Pratilipi’s network of over 2 million authors, whose stories are read more than 800 million times each month. This allows the studio to identify high-engagement narratives even before production begins.
