Zee expands sports portfolio, secures exclusive PGTI multi-platform rights
Zee Entertainment Enterprises Ltd. has secured exclusive rights to the Professional Golf Tour of India (PGTI) for a 12-month cycle, bringing 20 tournaments to its linear sports bouquet Unite8 Sports and digital platform Zee 5.
The partnership will offer up to 120 hours of live golf coverage, along with dedicated programming from each event, as Zee looks to broaden its premium sports portfolio and bring professional golf closer to audiences across the country.
