Mobiles phones with low specs make a comeback in premium market

New Delhi: Smartphones with 2GB or 3GB RAM, along with 4G support, are making a comeback through brands such as Itel and Lava though the larger industry has moved away from entry-level specifications citing poor user experience.

This, industry executives said, is a means to capture the entry-level segment that is increasingly being vacated by the major brands as they move up to premium pastures, chasing higher profits. Most of these models are priced under ₹10,000, a price segment that has become difficult for brands to cater to due to rising memory and chipset costs.