‘Welcome to Foldables’: Samsung braces for Apple’s foldable iPhone challenge

Samsung launched a publicity campaign for its foldable phones, touting its ​hardware advantage and its early entry ​into the segment as it seeks to fend off a major challenge ​from Apple.

Apple unveiled on Wednesday the Duo, a folding $1,999 iPhone aimed at shaking up a category long dominated by Samsung and Chinese companies such as Huawei, whose devices have struggled to move beyond a niche audience.