‘Reheating our leftovers’: Samsung takes swipe at Apple over its iPhone 18 series reveal

Samsung and Apple’s long-running rivalry moved to social media as Samsung Mobile US took several digs at Apple during its “Surprise and Shine” event on X.

Samsung posted a series of comments within minutes of Apple’s announcements, targeting the iPhone 18 Pro and the newly unveiled iPhone Duo. Some of the posts reportedly received more than a million impressions.

Even before Apple reached the foldable phone segment, Samsung took a swipe at the company with the post, “So far, so same” along with the hashtag #ItsTimeToSwitch.”