Amazon, Flipkart revise seller fees, penalties ahead of festive season

Amazon and Flipkart have revised fee and penalty structures for sellers on their platforms ahead of the festive shopping season, prompting concerns among small and medium businesses over rising costs and thinner margins.

According to a notice issued on Amazon India’s seller forum, the e-commerce major has, with effect from August 17, 2026, changed the way it calculates order cancellation fees for sellers using its Easy Ship and Self Ship services.