‘TRAI is eroding the trust it wants to build’: Truecaller CEO Rishit Jhunjhunwala

The stand-off between India’s telecom regulator and the country’s most widely used caller identification app sharpened on Friday, with Truecaller CEO Rishit Jhunjhunwala telling Financial Express in an exclusive interview that TRAI’s mandate barring spam labels on designated commercial number series has backfired, creating distrust in the very calls it was meant to legitimise.

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