Apple’s price hike explained: AI impact and why were iPhones left untouched
On Thursday, June 25, 2026, Apple sent shockwaves down the consumer tech industry by quietly updating its price list across its online storefront. The hike is surprisingly substantial, as prices of some MacBooks have observed a rise by over Rs 1 lakh.
Even though the iPhone category remains untouched, the entry-level MacBook Neo jumped from Rs 69,900 to Rs 79,900. MacBook Air saw a price hike of Rs 20,000 to start at Rs 1,49,000. The high-end configurations like the MacBook Pro spiked by a massive Rs 70,000.
