Vodafone Idea inks premium content deal with Spotify
Vodafone Idea (Vi) on Friday said it has partnered with audio streaming platform Spotify to offer its premium subscription at no additional cost to Vi postpaid subscribers.
“Vi and Spotify intend to explore opportunities to continue to expand their partnership and bring attractive propositions for their consumers to enjoy an enriched digital entertainment experience,” the telco said in a joint statement.
Eligible users, who have not previously used Spotify, will be able to activate their complimentary Spotify Premium subscription through the Vi App.
The Spotify Premium subscription will be available as a fixed benefit across Vi’s Individual Postpaid plans priced at ₹451, ₹551, ₹751 and ₹1201 (REDX), as well as Family Postpaid plans priced at ₹701/₹751, ₹871, ₹1201/Rs 1301, ₹1401/Rs 1526 and ₹1601 (REDX Family). For Family plans, the benefit will be available for the primary member.
With complimentary Spotify Premium for three months, Vi Postpaid Customers on eligible plans can now access ad-free music listening, offline downloads, and high-quality audio streaming.
“This collaboration strengthens our entertainment ecosystem, which we have built over the years by partnering with global leaders. By combining forces with Spotify, we are offering an unmatched content mix that makes Vi the top choice for subscribers,” said Avneesh Khosla, chief marketing officer, Vi.
“Through our first-of-its-kind telco partnership in India with Vi, we are making Spotify Premium more accessible to music and podcast fans across the country, and helping more Vi users experience the value of a premium streaming experience,” said Amarjit Batra, MD, Spotify India.
