Why Meta is betting on Kunal Shah to unlock WhatsApp’s true potential
Kunal Shah is all over the news at the moment. The founder of CRED has not only secured a minority investment from Mark Zuckerberg’s Meta but also taken the role of leading WhatsApp globally. In the high-stakes world of technology, where WhatsApp remains at the center of the whole digital ecosystem, hiring Shah to lead Meta’s most popular product could pave the way for WhatsApp to evolve from a basic texting app into a massive digital powerhouse.
The $900 million investment in CRED is seen as a masterfully structured talent acquisition exercise designed to secure Kunal Shah, one of India’s most prominent finance entrepreneurs.
