Meta’s human algorithm: Why it chose Kunal Shah to write WhatApp’s next chapter

When Meta began looking for the next leader of WhatsApp, it was not searching for another engineer, product manager or MBA-trained executive. It already had thousands of them. What it wanted was someone who understood people.

After months of discussions and assessments, the social media giant settled on Cred founder Kunal Shah, a philosophy student from Mumbai’s Wilson College whose reputation has been built as much on understanding human behaviour as on building companies.

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