Airtel rebrands Priority Postpaid as Fast Lane

Bharti Airtel on Wednesday said it has rebranded its Priority Postpaid service to Fast Lane and ruled out withdrawing the service, which offers an enhanced 5G experience through network slicing technology.

“There is no question of withdrawal of our new postpaid plan,” the company said in response to queries, while confirming that its current communication around the offering now uses the descriptor “Fast Lane”.

Explaining the change in terminology, Airtel said its initial launch campaign had concluded and that “Fast Lane” better captures the essence of the service.