Google must let UK publishers opt out of AI search under new rules

Britain has imposed new conduct requirements on Google’s search services, including allowing publishers to stop their content being used to power the U.S. tech giant’s AI features, as the watchdog ramps up its oversight.

The country’s Competition and Markets Authority has flagged concerns about Google’s dominance in search, designating the company with the “strategic market status” that allows it to set targeted rules ‌to increase ⁠trust and ⁠transparency.

Google accounts for more than 90% of UK queries and the regulator said in January it wanted ​to give publishers more control over how their content was used.