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    BroadcastingNewspapersThe Pioneer

    HC upholds 12 minutes per hour TV ad limit

    Binu Mathew
    By Binu MathewJune 1, 2026

    The Delhi High Court on Friday upheld the Telecom Regulatory Authority of India’s (TRAI) rule capping advertisements on television to 12 minutes per hour. A Division Bench of Justices Anil Kshetarpal and Amit Mahajan rejected the petitions filed by broadcasters challenging the time cap on TV ads. The Court said that the TRAI acted within its statutory powers in framing the regulations, which were aimed at protecting viewers from excessive commercial interruptions.

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