Telecom wars return as Vi targets Airtel’s Priority Push

After years of tariff wars and consolidation battles, the telecom sector may be headed for a fresh confrontation — this time over whether some users should get a better Internet experience than others.

Vodafone Idea (Vi) has fired the opening salvo through a sharp consumer campaign targeting Bharti Airtel’s recently launched Priority Postpaid service, signalling the return of public sparring between telecom operators after a prolonged period in which the industry’s focus had largely shifted to survival, fundraising and tariff repair.