Mumbai strategist achieves global reach on minimal Meta spend

Mumbai-based influencer strategist Tariq Mushtaq Khatri has drawn international attention after running a large-scale Meta advertising campaign across 206 countries at a fraction of conventional digital marketing costs.

According to campaign data verified by Meta’s Ads Product Support and Meta Pro Team agents, Khatri spent ₹18.4 lakh (approximately $22,045) over a 32-month period while generating more than 211 million impressions globally. The campaign reached nearly 81.9 million unique users and recorded close to 72 million post engagements, highlighting unusually high engagement levels for a low-budget digital campaign.