Elon Musk’s X stops users from earning money from stolen viral videos – Here’s how it will protect original creators

Elon Musk-owned social media platform X has just announced a new policy change. The new rule is for accounts that repost viral videos and memes created by others in order to earn money through engagement. Through this move, X aims at reducing what users often describe as the platform’s “copycat economy,” where large repost accounts benefit from millions of views while original creators receive little recognition or revenue for the content.

The change comes at a time when X continues to expand its creator monetisation programme. Under which it pays eligible users based on impressions and engagement generated by their posts.