Dish TV bets big on South India with ₹149 language-first packs
Dish TV India Ltd. has unveiled a stronger South India-focused strategy with new regional language packs, lower pricing and a feature designed to prevent viewers from missing live sports during recharge interruptions.
The company said the refreshed offering is aimed at households across Tamil, Telugu, Kannada and Malayalam-speaking markets, where television viewing continues to remain deeply tied to regional language content, cinema, family entertainment and local storytelling.
The new packs start at ₹149 per month and are built around changing viewing habits in South India, where regional entertainment continues to command strong audience loyalty.
