Pinterest forecasts upbeat quarterly revenue on resilient ad spending, shares surge

Pinterest forecast second-quarter revenue above analysts’ estimates on Monday, ​betting on steadily growing ​spending by advertisers, sending the image-sharing platform’s shares 15% ​higher in extended trading.

The company has been ramping up investments in artificial intelligence, rolling out upgrades to its Performance+ ad suite that automates creative production and delivers more ‌personalized targeting.

Those efforts ⁠and ⁠its focus on attracting small- and mid-sized businesses are beginning to help ease pressure ​from a pullback by some large advertisers facing higher costs due to tariffs and ​geopolitical conflicts.