Apple CEO Tim Cook may have hinted at iPhone price hike, here’s what he said

Apple fans may need to brace for higher price tags on future iPhones. During the Apple Q2 2026 earnings call, CEO Tim Cook warned that the rising cost of computer memory is becoming a significant burden on the company’s bottom line, sparking speculation that these costs may soon be passed on to consumers.

Cook provided a detailed timeline of how these expenses are hitting the tech giant. He emphasised that the impact was “minimal” late last year but memory costs began to climb in the March quarter but the company absorbed it. However, the real pressure is just beginning.