IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertising

Integral Ad Science (IAS) has rolled out a new Connected TV (CTV) solution, ‘IAS Total TV’, aimed at addressing one of the biggest gaps in streaming advertising: transparency at scale.

The offering aggregates content-level data across major publishers including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers using Publica. The platform provides marketers with granular insights spanning genre, ratings, language, and program-level information, packaged into a unified dashboard within IAS Signal.