Tesco partners with Adobe to ramp up AI‑driven personalised marketing

Tesco, Britain’s biggest food retailer, has partnered with US software group Adobe to deepen its use of artificial intelligence in analysing customer data, aiming to boost sales through more personalised marketing, the groups said on Monday.

Retailers are increasingly turning to ‌AI in ⁠pursuit of ⁠revenue growth and cost savings, using the technology to offer more personalised shopping experiences.