Why audience mapping needs new framework
The TV Rating Policy 2026 looks to address long-standing criticisms of the current rating ecosystem, potentially rewriting the broadcasting industry’s promotional strategies. It will force broadcasters to focus on content rather than marketing, writes Alokananda Chakraborty
Why a new TV Rating Policy?
The TV Rating Policy 2026, notified by the government on March 27 to replace the 2014 framework, aims to improve credibility, transparency, and accuracy in audience measurement. It mandates a major expansion of the audience sample size, exclusion of landing page data in the rating mechanism, inclusion of OTT and connected TV data, and lowering of the entry barrier for new agencies.
