Verizon wins injunction blocking T-Mobile ad campaign promising big savings

NEW YORK: A federal judge on Monday granted Verizon Wireless a preliminary injunction blocking rival T-Mobile from running ads promising consumers more than $1,000 of annual savings if they switch cellphone carriers.

U.S. District Judge Lewis Kaplan ‌in Manhattan ⁠said Verizon would ⁠likely succeed on the merits of its claim that T-Mobile’s “Save Over $1,000” campaign constituted false advertising, resulting in irreparable harm.

He also said an injunction would serve the public interest by promoting truthful and accurate advertising, “ensuring that what consumers see is what they get.”