Sony sells its TV business to TCL: Here’s what it means

Sony’s TV business now has a new majority owner. The Japanese electronics giant and Chinese display maker TCL have signed legally binding agreements to form a joint venture called Bravia Inc., with TCL holding a 51% stake and Sony retaining 49%.

TCL will pay approximately 75.4 billion yen—roughly $473 million—for its majority share. The new company will be headquartered inside Sony’s Osaki office in Tokyo and is expected to begin operations in April 2027, pending regulatory approval.